Tag: retail
Retail trade grows in Europe
Eurostat, the statistical office of the European Union, has published recently the volume of retail trade in euro area: it registered a growth of 1.4 percent in April 2016 compared with April 2016. In the European Union, it increased by 2.4 percent. The countries with highest increases comparing with April 2015 were Romania (20.1 […]
Marketing strategies in the retail industry for 2016
Retailers are optimistic about their predictions for 2016 after registering an increase of consumption of 3,1 per cent in 2015. However, the first study of trends in the retail industry ‘Strategies 2016’ carried out by “iiR España” has proved that retail trade should change the way they interact with costumers in order to be different […]
The keys of e-commerce in 2016
The use of e-commerce is growing in Spain mainly in industries such as perfumery and cosmetics. In fact the Spanish Association of Digital Economy expects a 20-25% growth of the Internet sales this Christmas. What is more, it is believed that this behavior will continue in 2016. Criteo which is a global technology company of […]
The Single Market: an opportunity for the perfume and cosmetics sector
The Single Market could be considered the most important challenge proposed by the European Commission in decades. It should be the tool to build a stronger and fairer European economy and consequently a way to create jobs and growth. The Single Market allows people, goods, services and capital to move freely creating new opportunities for […]