Tag: perfumeria
How are current consumers?
The website ‘Emprededores’ analyses the characteristics of the current consumer and concludes that there are six trends which explain the web-user behavior. The First one is that consumer is hybrid or multi-role which means they are looking for offers and they are hypersensitive to prices. They forget about it depending on the experience offered by […]
Tips for buying perfume
From the European Association of Perfume and Cosmetic Products (APCE) we would like to give some useful tips you could consider when picking the perfect perfume as a gift. First of all, you should recognize the olfactory families. This olfactory families help us sorting fragrances and finding the best perfume for this special person. If […]
Reviews, comments and feedback influence the 45 percent of online consumers
Social media has showed a great power to intervene in consumer behavior. This is reflected as well in the Total Retail 2016 report elaborated by PwC. This report provides some interesting conclusions: for example, the 45 percent of online consumers are influenced by reviews, comments and feedback from other users. Although this is a global percentage, […]
APCE associates could enjoy travel discounts
Being an associate of the European Association of Perfume and Cosmetic Products (APCE) has its advantages. Apart from the benefits our associates can already get by aplying for training and building an app with Upplication, from now on they will get travel discounts too. Having reached an agreement between SPACE TRAVEL (Portugal Tours) and APCE, […]
APCE offers discounts on training in any area for its associates
The European Association of Perfume and Cosmetic Products (APCE) considers training a vital tool for the employees of its associates and franchisees. For this reason APCE has sealed a partnership with IMF School which offers master degrees and courses from all educational areas with the aim of satisfying the demands of training not only related […]
German, Spanish and Italian men care a lot about their appearance
Men of the 21st century are aware of the importance of seeming healthier and improving their physical appearance. Existing trends confirm that the current men like looking very well which is the main reason why male cosmetics sales are growing. In fact, the industry expects 4.000 million global sales by the end of 2016 and […]
Global connected commerce: a new trend in consumption
The way of buying is changing. Nowadays, consumers have modified their purchasing habits: they no longer simply go to the nearest store but also to the nearest digital device. This is what we can determine from the information recently published by Nielsen. They also explain that according to digital marketing analytics, online retail sales will […]
The benefits of international business
Internationalization has become in many cases the main solution for small and medium-sized enterprises (SMEs) to grow their business. Actually, export sales now account for a third of the Spanish economy. BusinessGoOn, a professional services company specialized in international business strategy, details the benefits of starting an internationalization process, as follows: The first advantage […]
Self-employment and entrepreneurship: the way to fight unemployment
Entrepreneurship has become fundamental to create new jobs and enhance labour market opportunities for the unemployed and other disadvantaged groups. The European Commission published a press release to show the importance of promoting self-employment. In 2014 about 16 percent of all employed people in the European Union were self-employed. In addition, microenterprises and companies with […]
What perfume do you like most? Discover the olfactory families
To help us discover which perfume best suits our tastes, the professionals of the perfumery industry classify fragrances into “olfactory families”. Each olfactory family is based on aromatic raw materials (flowers, citrus, wood, etc.) or on the accords created from a combination of ingredients (chypre, fougère or oriental). There is actually no official classification and each […]
20% discount on building your app after an agreement between APCE and Upplication
Apps have become a very important tool for a business’ success. Believing they could be hugely useful also for our associates, the European Association of Perfume and Cosmetic Products (APCE) has reached an agreement with Upplication, an apps developing company. This company offers different plans depending on customers requirements. This collaboration involves a 20% discount […]
Perception of the perfume
The perfume has a structure in three stages. The first one includes the top/head notes that we perceive at the first moment with the aim of impacting whoever smells them. It starts being perceived 30 seconds after applying the fragrance and it does not last more than 15 minutes. The second stage corresponds to the […]
Origin and composition of the perfume
The word “perfume” comes from the latin language “per” (for) and “fumare” (throughout the smoke). This is due to a first reference during the Middle Age to the perfume as an aromatic substance which released a fragant smoke by burning a product. The birth of the perfume is not clear but some people say the […]
The keys of e-commerce in 2016
The use of e-commerce is growing in Spain mainly in industries such as perfumery and cosmetics. In fact the Spanish Association of Digital Economy expects a 20-25% growth of the Internet sales this Christmas. What is more, it is believed that this behavior will continue in 2016. Criteo which is a global technology company of […]
Micro-loans to promote entrepreneur businesses
There has been an increasing use of microloans in Europe during the last years after they were launched in South Asia and Latin America four decades ago. Their objective is to help people in difficult social circumstances to find their way out of unemployment. In other words, microloans involve financial support for people who encounter […]
APCE boosts the professionalization of its associates with more discounts in training
The European Association of Perfume and Cosmetic Products (APCE) has reached an agreement with the School of Perfumery Sandir which involves a 20% discount to professionals, companies and associates of APCE who wish to enroll in one of the courses listed below. If a company gathers 30 or more applications, the discount will be 30%. […]
APCE seminars in Spain and Portugal about the situation of the perfumery and cosmetics sector in Europe
The European Association of Perfume and Cosmetic Products (APCE) has organized during the last months some informative seminars about the situation of the perfumery and cosmetic sector in Europe. The most remarkable ones took place in Madrid and Oporto under the title of “Present and future of the perfumery and cosmetic sector in Europe. Challenges”. […]