Tag: perfume
APCE signs a partnership with Montero Aramburu law firm
The European Association of Perfume and Cosmetic Products (APCE) has reached a collaboration with Montero Aramburu law firm, who participated in the workshop celebrated last May. This partnership involves that Montero Aramburu will be the law firm of reference offering technique and legal advice specially in the trade, civil, labour and tax areas in both […]
E-commerce: How to gain the loyalty of online consumers
The Entrepreneur website publishes some useful measures to let companies strengthen the confidence of online consumers. The keys highlighted by this platform in order to build loyalty could be found below: First of all it is necessary to ease the process: allow consumers to try and return the buy. People don’t trust if that they […]
Retail trade grows in Europe
Eurostat, the statistical office of the European Union, has published recently the volume of retail trade in euro area: it registered a growth of 1.4 percent in April 2016 compared with April 2016. In the European Union, it increased by 2.4 percent. The countries with highest increases comparing with April 2015 were Romania (20.1 […]
Tips to protect your skin from the sun
As summer is coming, it is important to remember some precautions if we are going to sunbathe. Red Cross gives us these recommendations in order to look after our skin and avoid sun burning. First of all, it is vital to use an appropriate sunscreen for our kind of skin (white skins with light eyes should […]
APCE’s collaboration with an entrepreneurship and franchising magazine involves 10 percent discount for associates
The European Association of Perfume and Cosmetic Products (APCE) has reached an agreement with the FDS Group owner of a magazine, a website and a guide about entrepreneurship and franchising. It is included in the wide range of services offered by the Association in order to find beneficial conditions and useful services for APCE members. […]
APCE organizes a free workshop for the companies from the perfume and cosmetic industry
The European Association of Perfume and Cosmetic Products is holding a free workshop the 27th May. This workshop will include some meetings related to the keys and trends in the industry, which might be useful for those companies who attend it. Last year this workshop took place in Madrid and Oporto. We will repeat it […]
Which channels influence female consumers the most?
The report “Marketing to women 2016” elaborated by Fluent gives some conclusions about female consumers behavior. It is based on a survey participated by 1443 American women. The first of the keys published in the report is that digital marketing channels such as newsletters, mobile notifications and social media are much more likely to influence […]
How are current consumers?
The website ‘Emprededores’ analyses the characteristics of the current consumer and concludes that there are six trends which explain the web-user behavior. The First one is that consumer is hybrid or multi-role which means they are looking for offers and they are hypersensitive to prices. They forget about it depending on the experience offered by […]
APCE visits the most important franchising fair in Spain
The European Association of Perfume and Cosmetic Products (APCE for its initials in Spanish) has attended the most important franchising fair in Spain ‘Expofranquicia’ which took place between 21th and 23th of April in IFEMA in Madrid. More than 520 companies took part in this fair; all of them are in an expansion process. Apart from the […]
Tips for buying perfume
From the European Association of Perfume and Cosmetic Products (APCE) we would like to give some useful tips you could consider when picking the perfect perfume as a gift. First of all, you should recognize the olfactory families. This olfactory families help us sorting fragrances and finding the best perfume for this special person. If […]
Italy, Portugal and Spain registered the highest shares of self-employment in Europe
The report Flexibilidad en el trabajo carried out by Randstad reveals the self-employment shares in the different European countries. The countries which registered the highest rates of self-employed in 2014 were Italy, Portugal and Spain. In particular Italy heads this list with a share of 22,9 percent, followed by Portugal with 18,8 percent while Spain and […]
Reviews, comments and feedback influence the 45 percent of online consumers
Social media has showed a great power to intervene in consumer behavior. This is reflected as well in the Total Retail 2016 report elaborated by PwC. This report provides some interesting conclusions: for example, the 45 percent of online consumers are influenced by reviews, comments and feedback from other users. Although this is a global percentage, […]
APCE associates could enjoy travel discounts
Being an associate of the European Association of Perfume and Cosmetic Products (APCE) has its advantages. Apart from the benefits our associates can already get by aplying for training and building an app with Upplication, from now on they will get travel discounts too. Having reached an agreement between SPACE TRAVEL (Portugal Tours) and APCE, […]
Global connected commerce: a new trend in consumption
The way of buying is changing. Nowadays, consumers have modified their purchasing habits: they no longer simply go to the nearest store but also to the nearest digital device. This is what we can determine from the information recently published by Nielsen. They also explain that according to digital marketing analytics, online retail sales will […]
APCE starts discussions with the most popular organization of self-employed workers in Spain
The European Association of Perfume and Cosmetic Products (APCE) recently organized a meeting with Celia Ferrero, executive Vice-president of the spanish National Federation of Small Entrepreneurs and Self-employed Workers (ATA). A good way for the APCE to start negociations with one of the most important organizations of self-employed professionals in Spain. This meeting was the first […]
What perfume do you like most? Discover the olfactory families
To help us discover which perfume best suits our tastes, the professionals of the perfumery industry classify fragrances into “olfactory families”. Each olfactory family is based on aromatic raw materials (flowers, citrus, wood, etc.) or on the accords created from a combination of ingredients (chypre, fougère or oriental). There is actually no official classification and each […]
Countdown to the Startup Europe Week
The Startup Europe Week is an initiative supported by the European Commission and involves more than 200 events related to the startup and entrepreneurship world. It will take place from 1st to 5th February in many European cities. This week has different goals such as showcasing best initiatives promoted by regions to support entrepreneurs, informing […]
20% discount on building your app after an agreement between APCE and Upplication
Apps have become a very important tool for a business’ success. Believing they could be hugely useful also for our associates, the European Association of Perfume and Cosmetic Products (APCE) has reached an agreement with Upplication, an apps developing company. This company offers different plans depending on customers requirements. This collaboration involves a 20% discount […]
Perception of the perfume
The perfume has a structure in three stages. The first one includes the top/head notes that we perceive at the first moment with the aim of impacting whoever smells them. It starts being perceived 30 seconds after applying the fragrance and it does not last more than 15 minutes. The second stage corresponds to the […]
Origin and composition of the perfume
The word “perfume” comes from the latin language “per” (for) and “fumare” (throughout the smoke). This is due to a first reference during the Middle Age to the perfume as an aromatic substance which released a fragant smoke by burning a product. The birth of the perfume is not clear but some people say the […]