Tag: e-commerce
E-Commerce: A Great Opportunity for Pharmacy and Self-Care Products
According to the information provided by Statista, pharmacy and self-care on-line product sales will increase its share by 47,7% in the following 5 years. This growth will reach 1.420,17 million dollars by 2020 in contrast to 960 million dollars of 2014. Taking into account the period when the research was made (2014-2020), the major growth […]
Five Marketing Trends Changing the Retail World
Adweek has published the following marketing trends which could change the retail sector: 1- Stores turning into ‘Bohos’: Traditional stores carry out customization processes in order to be adapted to the demands of the millennials. In this way, hispter or bohemian trends are being suited to face youngster demands. 2- Digital reality growth: Not […]
E-commerce: How to gain the loyalty of online consumers
The Entrepreneur website publishes some useful measures to let companies strengthen the confidence of online consumers. The keys highlighted by this platform in order to build loyalty could be found below: First of all it is necessary to ease the process: allow consumers to try and return the buy. People don’t trust if that they […]
Reviews, comments and feedback influence the 45 percent of online consumers
Social media has showed a great power to intervene in consumer behavior. This is reflected as well in the Total Retail 2016 report elaborated by PwC. This report provides some interesting conclusions: for example, the 45 percent of online consumers are influenced by reviews, comments and feedback from other users. Although this is a global percentage, […]
Global connected commerce: a new trend in consumption
The way of buying is changing. Nowadays, consumers have modified their purchasing habits: they no longer simply go to the nearest store but also to the nearest digital device. This is what we can determine from the information recently published by Nielsen. They also explain that according to digital marketing analytics, online retail sales will […]
20% discount on building your app after an agreement between APCE and Upplication
Apps have become a very important tool for a business’ success. Believing they could be hugely useful also for our associates, the European Association of Perfume and Cosmetic Products (APCE) has reached an agreement with Upplication, an apps developing company. This company offers different plans depending on customers requirements. This collaboration involves a 20% discount […]
The keys of e-commerce in 2016
The use of e-commerce is growing in Spain mainly in industries such as perfumery and cosmetics. In fact the Spanish Association of Digital Economy expects a 20-25% growth of the Internet sales this Christmas. What is more, it is believed that this behavior will continue in 2016. Criteo which is a global technology company of […]