Tag: digital
E-Commerce: A Great Opportunity for Pharmacy and Self-Care Products
According to the information provided by Statista, pharmacy and self-care on-line product sales will increase its share by 47,7% in the following 5 years. This growth will reach 1.420,17 million dollars by 2020 in contrast to 960 million dollars of 2014. Taking into account the period when the research was made (2014-2020), the major growth […]
Marketing strategies in the retail industry for 2016
Retailers are optimistic about their predictions for 2016 after registering an increase of consumption of 3,1 per cent in 2015. However, the first study of trends in the retail industry ‘Strategies 2016’ carried out by “iiR España” has proved that retail trade should change the way they interact with costumers in order to be different […]
Global connected commerce: a new trend in consumption
The way of buying is changing. Nowadays, consumers have modified their purchasing habits: they no longer simply go to the nearest store but also to the nearest digital device. This is what we can determine from the information recently published by Nielsen. They also explain that according to digital marketing analytics, online retail sales will […]