Tag: consumer
E-Commerce: A Great Opportunity for Pharmacy and Self-Care Products
According to the information provided by Statista, pharmacy and self-care on-line product sales will increase its share by 47,7% in the following 5 years. This growth will reach 1.420,17 million dollars by 2020 in contrast to 960 million dollars of 2014. Taking into account the period when the research was made (2014-2020), the major growth […]
Five Marketing Trends Changing the Retail World
Adweek has published the following marketing trends which could change the retail sector: 1- Stores turning into ‘Bohos’: Traditional stores carry out customization processes in order to be adapted to the demands of the millennials. In this way, hispter or bohemian trends are being suited to face youngster demands. 2- Digital reality growth: Not […]
Can your hygiene practices provide clues as to your origin?
According to the study entitled “Worldwide Personal Care Habits,” carried out by the consulting firm Kantar Worldpanel, Spain is the country that uses the most fragrances in a sample of ten countries analyzed (France, Germany, Spain, Italy, the United Kingdom, Poland, Russia, Brazil, China, and the United States). 69% of Spaniards state that they use […]
E-commerce: How to gain the loyalty of online consumers
The Entrepreneur website publishes some useful measures to let companies strengthen the confidence of online consumers. The keys highlighted by this platform in order to build loyalty could be found below: First of all it is necessary to ease the process: allow consumers to try and return the buy. People don’t trust if that they […]
Retail trade grows in Europe
Eurostat, the statistical office of the European Union, has published recently the volume of retail trade in euro area: it registered a growth of 1.4 percent in April 2016 compared with April 2016. In the European Union, it increased by 2.4 percent. The countries with highest increases comparing with April 2015 were Romania (20.1 […]
Which channels influence female consumers the most?
The report “Marketing to women 2016” elaborated by Fluent gives some conclusions about female consumers behavior. It is based on a survey participated by 1443 American women. The first of the keys published in the report is that digital marketing channels such as newsletters, mobile notifications and social media are much more likely to influence […]
How are current consumers?
The website ‘Emprededores’ analyses the characteristics of the current consumer and concludes that there are six trends which explain the web-user behavior. The First one is that consumer is hybrid or multi-role which means they are looking for offers and they are hypersensitive to prices. They forget about it depending on the experience offered by […]
Reviews, comments and feedback influence the 45 percent of online consumers
Social media has showed a great power to intervene in consumer behavior. This is reflected as well in the Total Retail 2016 report elaborated by PwC. This report provides some interesting conclusions: for example, the 45 percent of online consumers are influenced by reviews, comments and feedback from other users. Although this is a global percentage, […]
German, Spanish and Italian men care a lot about their appearance
Men of the 21st century are aware of the importance of seeming healthier and improving their physical appearance. Existing trends confirm that the current men like looking very well which is the main reason why male cosmetics sales are growing. In fact, the industry expects 4.000 million global sales by the end of 2016 and […]
The keys of e-commerce in 2016
The use of e-commerce is growing in Spain mainly in industries such as perfumery and cosmetics. In fact the Spanish Association of Digital Economy expects a 20-25% growth of the Internet sales this Christmas. What is more, it is believed that this behavior will continue in 2016. Criteo which is a global technology company of […]
The cosmetics sector grows constantly
The global cosmetics market grew by an estimated 3,6 per cent during 2014 comparing with the year before. It generated 181.000 million euros as incomes. This information comes from the EY report “The luxury and cosmetics sector financial factbook 2015 edition”. The estimations for the future are also positive. The beauty market is set to […]
The Single Market: an opportunity for the perfume and cosmetics sector
The Single Market could be considered the most important challenge proposed by the European Commission in decades. It should be the tool to build a stronger and fairer European economy and consequently a way to create jobs and growth. The Single Market allows people, goods, services and capital to move freely creating new opportunities for […]
Welcome!
We welcome you to the blog of the European Association of Perfume and Cosmetic Products, a European non-profit organization which represents the interests of companies and professionals that are committed to renovate the sector in the fields of innovation, marketing and product distribution. In this blog, we would like to share with you all news […]