Tag: beauty
What perfume do you like most? Discover the olfactory families
To help us discover which perfume best suits our tastes, the professionals of the perfumery industry classify fragrances into “olfactory families”. Each olfactory family is based on aromatic raw materials (flowers, citrus, wood, etc.) or on the accords created from a combination of ingredients (chypre, fougère or oriental). There is actually no official classification and each […]
Countdown to the Startup Europe Week
The Startup Europe Week is an initiative supported by the European Commission and involves more than 200 events related to the startup and entrepreneurship world. It will take place from 1st to 5th February in many European cities. This week has different goals such as showcasing best initiatives promoted by regions to support entrepreneurs, informing […]
20% discount on building your app after an agreement between APCE and Upplication
Apps have become a very important tool for a business’ success. Believing they could be hugely useful also for our associates, the European Association of Perfume and Cosmetic Products (APCE) has reached an agreement with Upplication, an apps developing company. This company offers different plans depending on customers requirements. This collaboration involves a 20% discount […]
Perception of the perfume
The perfume has a structure in three stages. The first one includes the top/head notes that we perceive at the first moment with the aim of impacting whoever smells them. It starts being perceived 30 seconds after applying the fragrance and it does not last more than 15 minutes. The second stage corresponds to the […]
Origin and composition of the perfume
The word “perfume” comes from the latin language “per” (for) and “fumare” (throughout the smoke). This is due to a first reference during the Middle Age to the perfume as an aromatic substance which released a fragant smoke by burning a product. The birth of the perfume is not clear but some people say the […]
APCE boosts the professionalization of its associates with more discounts in training
The European Association of Perfume and Cosmetic Products (APCE) has reached an agreement with the School of Perfumery Sandir which involves a 20% discount to professionals, companies and associates of APCE who wish to enroll in one of the courses listed below. If a company gathers 30 or more applications, the discount will be 30%. […]
APCE seminars in Spain and Portugal about the situation of the perfumery and cosmetics sector in Europe
The European Association of Perfume and Cosmetic Products (APCE) has organized during the last months some informative seminars about the situation of the perfumery and cosmetic sector in Europe. The most remarkable ones took place in Madrid and Oporto under the title of “Present and future of the perfumery and cosmetic sector in Europe. Challenges”. […]