Blog
E-Commerce: A Great Opportunity for Pharmacy and Self-Care Products
According to the information provided by Statista, pharmacy and self-care on-line product sales will increase its share by 47,7% in the following 5 years. This growth will reach 1.420,17 million dollars by 2020 in contrast to 960 million dollars of 2014. Taking into account the period when the research was made (2014-2020), the major growth […]
Five Marketing Trends Changing the Retail World
Adweek has published the following marketing trends which could change the retail sector: 1- Stores turning into ‘Bohos’: Traditional stores carry out customization processes in order to be adapted to the demands of the millennials. In this way, hispter or bohemian trends are being suited to face youngster demands. 2- Digital reality growth: Not […]
Digital Natives: The Consumers of the Future
The “Client@2033” Study, carried out by PwC (PricewaterhouseCoopers) and ICEMID (The Institute for the Digital Economy of the ESIC Business School), helps us to reflect upon the future changes which will come about on the economic scene in terms of consumption. The study reveals that we are now faced with a type of customer who […]
Can your hygiene practices provide clues as to your origin?
According to the study entitled “Worldwide Personal Care Habits,” carried out by the consulting firm Kantar Worldpanel, Spain is the country that uses the most fragrances in a sample of ten countries analyzed (France, Germany, Spain, Italy, the United Kingdom, Poland, Russia, Brazil, China, and the United States). 69% of Spaniards state that they use […]
APCE signs a partnership with Montero Aramburu law firm
The European Association of Perfume and Cosmetic Products (APCE) has reached a collaboration with Montero Aramburu law firm, who participated in the workshop celebrated last May. This partnership involves that Montero Aramburu will be the law firm of reference offering technique and legal advice specially in the trade, civil, labour and tax areas in both […]
E-commerce: How to gain the loyalty of online consumers
The Entrepreneur website publishes some useful measures to let companies strengthen the confidence of online consumers. The keys highlighted by this platform in order to build loyalty could be found below: First of all it is necessary to ease the process: allow consumers to try and return the buy. People don’t trust if that they […]
Retail trade grows in Europe
Eurostat, the statistical office of the European Union, has published recently the volume of retail trade in euro area: it registered a growth of 1.4 percent in April 2016 compared with April 2016. In the European Union, it increased by 2.4 percent. The countries with highest increases comparing with April 2015 were Romania (20.1 […]
APCE workshops became a useful tool for the industry companies
The European Association of Perfume and Cosmetic Products celebrated last Friday a free worksop in order to serve as a training platform for the companies from the perfumery and cosmetics industry. This workshop included speeches from experts in E-commerce, International Business and Middle East as well as from Maghreb perfumery fields. The […]
Tips to protect your skin from the sun
As summer is coming, it is important to remember some precautions if we are going to sunbathe. Red Cross gives us these recommendations in order to look after our skin and avoid sun burning. First of all, it is vital to use an appropriate sunscreen for our kind of skin (white skins with light eyes should […]
APCE’s collaboration with an entrepreneurship and franchising magazine involves 10 percent discount for associates
The European Association of Perfume and Cosmetic Products (APCE) has reached an agreement with the FDS Group owner of a magazine, a website and a guide about entrepreneurship and franchising. It is included in the wide range of services offered by the Association in order to find beneficial conditions and useful services for APCE members. […]
APCE organizes a free workshop for the companies from the perfume and cosmetic industry
The European Association of Perfume and Cosmetic Products is holding a free workshop the 27th May. This workshop will include some meetings related to the keys and trends in the industry, which might be useful for those companies who attend it. Last year this workshop took place in Madrid and Oporto. We will repeat it […]
Which channels influence female consumers the most?
The report “Marketing to women 2016” elaborated by Fluent gives some conclusions about female consumers behavior. It is based on a survey participated by 1443 American women. The first of the keys published in the report is that digital marketing channels such as newsletters, mobile notifications and social media are much more likely to influence […]
How are current consumers?
The website ‘Emprededores’ analyses the characteristics of the current consumer and concludes that there are six trends which explain the web-user behavior. The First one is that consumer is hybrid or multi-role which means they are looking for offers and they are hypersensitive to prices. They forget about it depending on the experience offered by […]
APCE visits the most important franchising fair in Spain
The European Association of Perfume and Cosmetic Products (APCE for its initials in Spanish) has attended the most important franchising fair in Spain ‘Expofranquicia’ which took place between 21th and 23th of April in IFEMA in Madrid. More than 520 companies took part in this fair; all of them are in an expansion process. Apart from the […]
Marketing strategies in the retail industry for 2016
Retailers are optimistic about their predictions for 2016 after registering an increase of consumption of 3,1 per cent in 2015. However, the first study of trends in the retail industry ‘Strategies 2016’ carried out by “iiR España” has proved that retail trade should change the way they interact with costumers in order to be different […]
Tips for buying perfume
From the European Association of Perfume and Cosmetic Products (APCE) we would like to give some useful tips you could consider when picking the perfect perfume as a gift. First of all, you should recognize the olfactory families. This olfactory families help us sorting fragrances and finding the best perfume for this special person. If […]
Italy, Portugal and Spain registered the highest shares of self-employment in Europe
The report Flexibilidad en el trabajo carried out by Randstad reveals the self-employment shares in the different European countries. The countries which registered the highest rates of self-employed in 2014 were Italy, Portugal and Spain. In particular Italy heads this list with a share of 22,9 percent, followed by Portugal with 18,8 percent while Spain and […]
Reviews, comments and feedback influence the 45 percent of online consumers
Social media has showed a great power to intervene in consumer behavior. This is reflected as well in the Total Retail 2016 report elaborated by PwC. This report provides some interesting conclusions: for example, the 45 percent of online consumers are influenced by reviews, comments and feedback from other users. Although this is a global percentage, […]
APCE associates could enjoy travel discounts
Being an associate of the European Association of Perfume and Cosmetic Products (APCE) has its advantages. Apart from the benefits our associates can already get by aplying for training and building an app with Upplication, from now on they will get travel discounts too. Having reached an agreement between SPACE TRAVEL (Portugal Tours) and APCE, […]
APCE offers discounts on training in any area for its associates
The European Association of Perfume and Cosmetic Products (APCE) considers training a vital tool for the employees of its associates and franchisees. For this reason APCE has sealed a partnership with IMF School which offers master degrees and courses from all educational areas with the aim of satisfying the demands of training not only related […]